The One Page Marketing Plan
Your step-by-step training for building a focused, concise, and actionable marketing plan.
As marketers, entrepreneurs or solopreneurs we can, and do, spend a lot of time, energy and even money creating marketing plans. Yet both the process and the result are a waste of time and effort.
I say that because they don’t deliver: they’re difficult to consume and interpret; they’re geared towards justification, rather than action; and by the time the plan's created it's out-of-date.
This is time that can be better spent doing, learning and improving.
Yet, marketing plans are crucial to provide a basis for the marketing team, wider business, and external partners to be able to consistently focus on the right things.
So, how do you balance the need to spend time planning with the need to be out there doing?
The key is to keep it simple, honed and fluid.
The word “plan” has got a bad rep - plans imply rigidity and compliance.
Plans take time to build and action.
Instead, think of a framework.
Frameworks offer a guide, but also allow space for adaptation, innovation and improvement.
Frameworks are quick, dynamic, and allow you to move at speed.
This is the idea behind the One Page Marketing Plan.
The One Page Marketing Plan is a framework that enables you to build your marketing plan and activate at speed, whilst focussing on what's going to drive impact, resonance and engagement with your ideal target audience.
Being only one page requires real discipline to filter and reduce down your thinking, ideas and strategies to only those elements that matter, i.e. that will lead to meaningful results.
This training course walks you through how to construct, use and optimize the One Page Marketing Plan, and offers methods and techniques for how to make your overall marketing planning more effective.
...you could have a marketing plan that's actually used as a valuable day-by-day tool,
instead than being assigned to the filing cabinet or archive folder.
...you spent less time researching and drafting, and more time doing, learning and improving.
...you could plan your marketing activities based on insights and innovation,
rather than purely being a tweaking of previous plans or as a justification for senior management.
...you were able to bring other teams and departments with you to work towards your goals,
as opposed to operating as a silo.
Yes, you can create a marketing plan that's a powerful, relevant, action-oriented tool
that's valued by your team and across the organization.
Throughout my career I've discovered just how important and powerful marketing planning is when it's done effectively.
I've spent over 20 years creating and delivering marketing plans for some of the world's largest companies, tech pioneers, and embryonic startups. This includes creating the original marketing plan for Grand Theft Auto V which was the most successful entertainment property launch of all time...even bigger than any Star Wars!
I've learnt that the plans which produce above-and-beyond results are those that contain certain key building blocks, and layer them in a particular sequence.
When you do this, you save significant time and energy by focusing your thinking on the areas that have that greatest impact.
I've taken these learnings and distilled them into the One Page Marketing Plan.
This is so much more than a template - this course will take you through exactly HOW TO BUILD the One Page Marketing Plan; drilling into each component and then looking at how it all works together. We'll then explore what it takes to MAKE IT REAL by testing, iterating our thinking, and optimizing performance.
The One Page Marketing Plan is a step-by-step system that simplifies and hones your marketing planning ongoing to deliver sustained results.
Reasons why you need to simplify
your marketing planning:
- Keeping your marketing plan simple and succinct saves time and effort which means you can move quicker and get your campaigns and programs to market faster.
- It creates more focused and relevant strategies and activities attuned to your ideal target audience.
- It improves the effectiveness and efficiency of your marketing tactics by getting repeated results that can be fed back to iterate and improve the plan.
- It enhances understanding, buy-in and mobilisation across the team and wider business.
- It fundamentally drives business growth by improving the performance of your marketing.
I created the One Page Marketing Plan course to share the EXACT principles and techniques that I use to create marketing plans that deliver above-and-beyond results, no matter what market or sector you're operating in.
The One Page Marketing Plan is the result of years of trying different templates, tools and techniques when it comes to marketing planning, including many that I found online. I've taken what works and combined it all together into this framework and the course that backs it up.
This course therefore saves you the time and energy to go through this process yourself.
Who's this course for?
Entrepreneurs and Start-Up Teams
Just starting out with your marketing and you're unsure how to approach it? Then this course is for you! 28% of VCs say that the most frequent mistake is not having a marketing plan (Capital Connection). The One Page Marketing Plan course walks you through step-by-step how to create a marketing plan that gives you focus and direction, whilst being completely in sync with your agile and lean ways-of-working as a start-up or scale-up business.
So you've already done lots of marketing planning, or maybe you're just starting on your marketing journey; this course gives you a framework and understanding for how to make your plans simpler, more focussed, and more consumable. It provides the building blocks and tools to maximise your thinking and resources, and deliver marketing that cuts-through, resonates, and drives results.
Solopreneurs and Coaches
You don't have the time and resources to spend planning when you need to be out there networking and building your business. Yet you know that effective marketing is crucial to growing your audience and creating leads. This course simplifies the marketing planning process to give you clarity on who you should be engaging with, what they're looking for, and how best to create awareness, interest, and demand for your offering.
The One Page Marketing Plan course combines
the most powerful marketing planning techniques
with heaps of tutorials to give you a proven system
that will help you plan your marketing
with focus, clarity and speed.
Here's everything you can expect to learn when you enroll in
The One Page Marketing Plan:
1. How to decide who to target: which audience group represents the biggest opportunity.
2. How to profile and understand your ideal target audience so you have laser focus in your planning and actions.
3. How to define marketing goals that are aligned to your market opportunity and business objectives.
4. How to craft overarching strategies directed to your goals and attuned to your audience.
5. How to create tactics and activities for your strategies that will have greater impact, resonance and effectiveness.
6. How to measure the success of your plan using testing and experimentation to iterate and hone over time as you put it into action.
7. How to reduce your marketing plan down, keep it simple and make it succinct so that it can be easily consumed, understood and acted upon.
8. How to move with speed and focus to build your plan, put it into action, learn from the results, and iterate to improve performance.
As part of this course, I'm also giving you the following FREE BONUS templates to use as you construct your One Page Marketing Plan:
Target Audience Profiling Template
Customer Journey Map
Marketing Goals Template
Content Planning Template
I help marketing teams and leaders accelerate speed-to-market, increase productivity, and grow relevance by making marketing simple and agile.
I’ve been exactly where you are. I’ve learnt the hard way, spending years creating plans, establishing systems, and battling the status quo to get things done and make an impact. I’ve worked for large, established companies such as Nestlé and Heinz, tech leaders including Yahoo! and Samsung, as well as smaller businesses and start-ups.
In all of these companies I've spent the majority of my time fighting against complexity, just trying to find ways to get things done and move forward. And yet we fuel that complexity with how we approach marketing. The tools that we use are in themselves complex.
I created The One Page Marketing Plan to distill all of my knowledge and learnings into a method that creates simplicity - allowing us to have focus and clarity to bring things to market quicker, learn quicker, and improve performance quicker.
Frequently Asked Questions
Want to know how The One Page Marketing Plan will TRANSFORM your business?
After completing the course, you'll...
Have the know-how and tools to build marketing plans faster so you can get initiatives into play and see results quicker.
Know precisely who your ideal target audience is and have a clear picture of their behaviours, motivations, and needs to be able to create content and campaigns that will have greater impact, resonance, and effect.
Understand exactly where and how to engage with your audience to cut through the clutter and deliver your message with clarity and comprehension.
Maximise your resources by devising strategies that are aligned to your business goals and enable you to stand out from the competition
Have the focus and direction of a considered and intentional plan, with the agility to execute through experimentation and iteration.